Sunday, May 17, 2020

Ansoff Matrix on Apple - 1170 Words

soff MatMarket Penetration: -The signature product that made Apple, Apple, was the Macintosh. It first had a famous Television Advertisement in the US in 1984 introducing its signature product the Macintosh. This was led by Anya Major who was chased by agents of Thought Police, threw a sledgehammer into the screen of big brother David Graham. At the end, it says, â€Å"Apple Computer will introduce Macintosh. And you’ll see why 1984 won’t be like 1984.† This screen of big brother David Graham supposedly represented IBM, but the production crew says that it is not exactly the case. This could be a really good ad because its a very catchy commercial, and these people were famous at this time. This would attract people to buy this product because†¦show more content†¦Apple still prevails to be really creative in terms of diversifying by adding new products into the market. Expect them to release again a new one soon, which will be a hit because theyve already established their name. Apple still continues to have ways in growing their company. Once upon a time this was small time, but now it is the most valuable company in the world. Sometimes people even use the word Apple or Mac for a computer. This just comes to show that Apple has really gone to another level, shaping peoples minds of what an ideal computer should be. Their ways of operations, advertising, and growing have been really effective throughout the years. I would suggest that they put up more Apple stores, because Apple products are very much in demand in the Philippines. Its expensive to build an Apple store, but they will break-even with time. especially the colonial mentality of the Filipinos which they buy all foreign products, I believe that an Apple store in the Philippines will be a really successful venture. Sources: All accessed on 10/14/2012 http://en.wikipedia.org/wiki/1984_(advertisement) http://www.wired.com/gadgets/mac/commentary/cultofmac/2002/05/52452 http://en.wikipedia.org/wiki/PowerBook http://www.computerworld.com/s/article/9227447/ http://en.wikipedia.org/wiki/IPhone_(original)Show MoreRelatedAnsoff Matrix on Apple1154 Words   |  5 Pagessoff MatMarket Penetration: -The signature product that made Apple, Apple, was the Macintosh. It first had a famous Television Advertisement in the US in 1984 introducing its signature product the Macintosh. This was led by Anya Major who was chased by agents of Thought Police, threw a sledgehammer into the screen of big brother David Graham. At the end, it says, â€Å"Apple Computer will introduce Macintosh. And you’ll see why 1984 won’t be like 1984.† This screen of big brother David Graham supposedlyRead MoreAnsoff Matrix of Apple and Value Chain Essay791 Words   |  4 PagesSales - increased by Product in 2010 – (Financial Table 3.4 amp; 3.5) (21) | *Apple pricing decoy(27)*Apple amp; Microsoft joint force(28)*Apple pushed iPhone for business(29) | | New | Market Development | Diversification | | | *New market for Apple(24)*Consumers cloud market(25)*Developing a low cost market-Telecom (Macs)(26) | *First mover advantage-IPods (66)*Multi-Product Strategy(20)*Diversification of apple(67) | A-FIRM INFRASTRUCTURE:- 1) Firm operates its business by 5 reportableRead Moreansoff applied to apple inc948 Words   |  4 Pagesï » ¿ANSOFF MATRIX MARKETING STRATEGY The Ansoff Product-Market Growth Matrix is a marketing tool created by Igor Ansoff. The Ansoff matrix is a marketing tool that allows marketers to consider ways to grow business via existing and/or new products in existing and/or new markets. The ansoff matrix helps companies decide what course of action should be taken given current performance. The Ansoff s matrix provides a very simple but very effective focus for considering different options for growth, andRead MoreP1 P2 Unit 3 Introduction to Marketing1409 Words   |  6 PagesAccording to, the Ansoff Product-Market Growth Matrix is an instrument in marketing that was developed by Igor Ansoff. In the Ansoff matrix, it allows the marketers to look at different ways to grow the business through existing products and markets and new products and markets. Moreover, the matrix is composed of four various strategies: - Market Penetration- market penetration is composed of existing products and markets, it occurs when an organisation enters an existing market with currentRead MoreP1 Unit 31432 Words   |  6 PagesIn this assignment I will be comparing both Apple and Starbucks to find out how marketing techniques are used to market products. I will include an Ansoff’s Matrix, survival strategies, branding and relationship marketing. Marketing – is the process in which the producers of goods and services focus on satisfying the needs of the consumers. Also marketing is the social process by which individuals and groups obtain what they need and want through creating and exchanging products and value with othersRead MoreAnsoff Matrix1576 Words   |  7 PagesAssignment title: ANSOFF MATRIX 08/04/2015 Tanju Colak AccountID: 70446465 1 Tanju Colak (70446465) – Betriebswirtschaftliche und volkswirtschaftliche Grundlagen 1. Introduction In 2003, the author Lynch suggested that the Ansoff Matrix describes the market and product choices available to a company. In this context products may be determined as items sold to customers and markets as customers. In some cases, the Ansoff Matrix is also defined as the market and product matrix. With the help ofRead MoreHow Marketing Techniques Are Used For Market Products1055 Words   |  5 Pagesgoing to look at apple, a private sector business, and the Samsung is also a private sector business. Marketing is the management process that a business carries out, it is responsible for identifying anticipating and satisfying the customer’s requirements, and to help the business to make a profit. Apple is an American electronics company that sells phones, laptops, computers, and iPod. They are a business that works in the private sector, they have no government input. Apple design and makesRead MoreThe Evolution Of Mobile Payment Essay1287 Words   |  6 PagesProducts and Services Although many of SmoothPay’s rivals offer similar product features, such as a downloadable application (app) available on iPhones and Androids, SmoothPay offer more options for their users. Large competitors, such as Google and Apple, may have more market share compared to SmoothPay, but they have more restrictions on the user’s payment choices. SmoothPay’s app has supporters and industry partners of various well known brands and social networking platforms, such as Facebook andRead MoreMarketing Plan For The Private Sector2122 Words   |  9 Pagesmade of charities or organisation who are not making profit as a goal. The private sector business choice is Apple and the public sector business is the Police. Marketing is the process by which an individual or a group obtain that identifies and meet the needs of the customers whilst making a profit. 2) For both companies describe what they sell and what type of businesses they are. Apple is a multinational technology company that designs, develops and sells consumer electronics, computer softwareRead MoreBusiness1400 Words   |  6 PagesMarketing is the action or business of promoting and selling products or services, including market research and advertising. Apple Marketing objectives: Aims Objectives: Apples aim and objectives are to be able to become the leading business in the mobile market, expanding their distribution network to reach more consumers, and to create more company revenue than their competitors. Marketing aims objectives: To continuously make and improve new generations of products.

Wednesday, May 6, 2020

Reflective Reflection - 869 Words

This semester I learned a lot about writing in English 151. It has been a roller coaster ride with these essays for me this semester. I learned step by step how to write a good essay and how to have your readers be engaged in what you’re trying to tell them. Each essay I did has taught me something valuable I can take to the next level of English. I feel as if as the semester went by I did not take my writing that seriously and that reflected in my grades I received in each essay. It made me a better student and writer and it will reflect next semester. In this essay, I will reflect on what I learned throughout this semester that you should apply in your writing when you begin English 151. The most important thing for an audience to†¦show more content†¦Mostly I struggled with the MLA format, using multiple source , and my thesis statements. For example, in essay 3 my thesis statement was â€Å"In society, it has been a cultural idea for years that females cannot do male things.† I could have made that better and told a story to have the reader more excited about hearing what I was going to say next. The things that came easily to me are the body paragraphs, organization structures, supporting details, using correct grammar, and my conclusions. For example, in essay 1 my conclusion said â€Å"All in all, I feel as if the word holds a certain importance to me now that I use it so much. I don’t like anybody outside my friend group to use it the way we use it because I feel we should always claim ownership to the way it’s used right now. There are some people outside of my friend group that has caught onto it and now use it daily, but as lon g as they know who originated the way it is used I guess it will be fine. My friends and I are just different in a way where we don’t do what everyone else is doing and like to start stuff on our own for each other to use or benefit from. We are pretty far from normal, but we just like to set trends and not follow the trend. I believe that is what will lead us to the path of success in the future.† I feel I do a good job wrapping everything up I talked about in the essay and provided a good closure for my audience. After being in English 151 I have gotten better at realizing myShow MoreRelatedReflective Reflection On Reflective Practice2289 Words   |  10 PagesReflection is considered as a state of mind which is a continuous practice (Fanghanel, 2004, p. 576). It yields confidential and safe ways to demonstrate personal experiences as well as continuously challenging perceptions, illusions and biases that can be damaging to cultures and society. Reflective practice enables the practitioner to learn about themselves and their work, their culture and society in which they live. As a counsellor, the role of reflection is something that is essential in orderRead MoreReflection Of The Gibbs Reflective Cycle945 Words   |  4 Pages (Gibbs G, 1988) The introduction of the Gibbs reflective cycle helped the nurses to have a systematic thinking about the different activity phases (Huston, 2014). These logical elements of the procedure are describing the problem, feelings identification, evaluation, analysis, conclusion, and an action plan. Every stage is essential in carrying out the reflective processes for nurses. Nurses come across many situations that affect their emotions, ethical dilemmas, conflicts from the patient’s familyRead MoreReflection Of A Reflective Leadership Retreats1084 Words   |  5 Pagesretreats offer opportunities for individuals to â€Å"visualize, organize, prioritize, and energize† (p. 10). 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Description of Leadership Retreat Dreher Park in West Palm Beach, Florida served as the backdrop for the seven-hour leadership retreat that I took part in alongRead MoreReflection On Avoiding Mistakes With A Reflective Approach Essay1176 Words   |  5 PagesReflection - Avoiding Mistakes With a Reflective Approach to Leadership By Joelle Jay | Submitted On July 12, 2012 Recommend Article Article Comments Print Article Share this article on Facebook Share this article on Twitter Share this article on Google+ Share this article on Linkedin Share this article on StumbleUpon Share this article on Delicious Share this article on Digg Share this article on Reddit Share this article on Pinterest Expert Author Joelle Jay Imagine being able to accuratelyRead MoreReflective Reflection1266 Words   |  6 Pagesevaluate key academic sources linked with reflective practice, these include models by Gibbs, Kolb and Schon. One of these reflective models will be used to provide a critical analysis of my experience on the Study Skills and Employability module. Critical reflection will be included on how I felt during the module and what I have learnt from the module as well as what I would do next time if I was to repeat the module again. Reflection/ Reflective practice Reflection involves looking back on an experienceRead MoreReflective Reflection895 Words   |  4 PagesI do not recall learning about reflective practice in my undergraduate studies. Reflective practice according to Barbour (2013), â€Å"is the cyclic process of internally examining and exploring an issue of concern, triggered by an experience, which creates and clarifies meaning in terms of self, existing knowledge, and experience; resulting in a changed conceptual perceptive and practice† (p. 7). According to Barbour (2013), reflective process has many positive outcomes to help guide the nurse to becomeRead MoreReflective Reflection : Reflective Learning913 Words   |  4 PagesReflective learning leads to the growth of an individual both in the personal and professional life supporting him morally, emotionally and psychologically. Reflection learning can help us better understand our strengths and weakness. It also helps us identify our questions values and beliefs. It encourages acknowledging and challenging possible assumptions on which our feelings, ideas actions and reactions are based. We can identify the areas of discrimination and acknowledge our fears. Also, itRead MoreReflective Reflection On Reflective Practice1474 Words   |  6 PagesReflection is a form of personal response to experiences, situations and events. Reflective practice therefore is based on experience and instinctive learning that one may not aware of it until responded to the situation. It demonstrates how to combine with ones qualities and clinical knowledge and skills in order to .deliver safe and effective patient care. (Jones, 2016).Individuals reflects because issues arise that needs to be considered both before and after one performs. 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(Rolfe 2001)The idea is that through these questions we gain a description of the situation ultimately leading to critic of the situation as well as the f knowledge

Models Of User Involvement In Mental Health -Myassignmenthelp.Com

Question: Discuss About The Models Of User Involvement In Mental Health? Answer: Introducation According to The Australian College of Nursing (ACN), the central tenet of underpinning the delivery of quality care is defined by the approach of Person-centred care or patient centred care (PCC). PCP deals with certain underlining ethical concept for instance; it provides preference in treating each person as separate individuals while framing the personalised care plan. Moreover, the concept of PCC also provides importance in protecting patients dignity, right and preferences via maintaining a healthy and mutually exclusive therapeutic relationship with the patient. Under this healthy relationship, the nurses are required to design the care plan via taking a informed consent from the client. Some of the notable benefits of the optimal application of PCC is reduced mortality rate following cardiac arrest or myocardial infarction, decreases in the rate of hospital acquired infection and hospital re-admission in aged care facilities (Australian College of Nursing 2014, p. 01). This essay is based on the understanding of the PCC and underpinning the theoretical knowledge. The essay highlights interview conducted with a cardiovascular stroke accident (CVS) or stroke recovered patient with upper limb hemiparesis in regard to PCC. Upon subsequent conduction of interview, the essay critically analyse PCC under the light of the patients understanding and then reflects possible recommendation to refinement of PCC. Case study overview The respondent here have recovered stroke but is suffering from limb impairment that is essential to therapeutic planning efforts in order to restore the function (Raghavan 2015, pp. 599). Therefore the treatment is designed to target the impairment that is responsible for the particular dysfunction at the given point of time (Raghavan 2015, pp. 599). Analysis of the person understanding of the disease process and treatment The respondent is suffering from weakness or paralysis of the upper limb and this is leading to delayed initiation and termination of the muscle contraction along with slowness in developing forces (Raghavan 2015, pp. 599). Thus the respondent is unable to move. Thus in regards to the PCC, the respondent is referred to avail wheel chair support for locomotion (Morris and Morris 2012, pp. 347-354). However, the patient is finding the use of wheelchair, demotivating as is gradually developing poor self-esteem (Gerling et al. 2014), pp. 2201-2210). During the course of interview, the patient has also complained that this use of wheelchair is done against his consent. He has also reported that he wish to stay bed-ridden if hes legs fail to function as usual. Under this circumstance it can be stated that the expectations of people in health care is changing as they are now taking more autonomy in their care (Mezzich and Miles 2011, pp. 20-21; Quill and Holloway 2012, pp. pp.541-543). In t his case study, patient was previously informed about his physiological condition and the probable therapy plan however; patient is considering himself to be a passive recipient and is unwilling to avail wheelchair option (Mezzich and Miles 2011, pp. 20-21). Here the use of medical diagnosis going in the favour of the ethical rule of beneficience. Ethical rule of beneficence promotes positive initiatives undertaken to help others (in this case the respondent). However, this ethical principal is going against the rule of autonomy where agreement to respect others right is given preference (Faith 2015, pp. 2-5; Mawere 2012, pp. 1). Although PCC promotes personalised care plan for the patients, it also give preference towards elicting and respecting patients preferences while engaging them in the care process (Australian Commission on Safety and Quality in Healthcare 2011, pp.8). So in order to make the patient participate in the therapy plan whole-heartedly, nurses must get inside the skin of the concerned patient via listening to them while establishing dialogue with a view to create therapeutic relationship in which the patient is the key partner of discussion. The registered nurses should keep in mind that there is no place for the one size fits all approach in present day PCC (Mezzich and Miles 2011, pp. 20-21; Kitson et al. 2013, pp. 4-15). So in order to make this target patient (the interview respondent) to belief in the use of the wheel chair as the best fit for the therapy plan, the nurses are required to exert competencies in the field of communication, assessment and counselling. Via the optimal application of counselling, behaviour change strategies supporting the self-management of illness along with wellness will be achieved (Mezzich and Miles 2011, pp. 20-21). Via doing this, the patient will gradually understand the importance of wheelchair in the speedy recovery of the after stroke impairment. This understanding will lead to the spontaneous part icipation of the patient in the therapy and thereby helping him to recover fast (Storm and Edwards 2013, pp. 313-327; Peabody 2015; pp. 868-1868). Level of Improvement and engagement in the therapy plan In response to second question it can be stated that, the act of exercise of the hands has been undertaken in order to avoid the chances of learned non-use. Initially after the occurrence of CVA or stroke, the affected individuals may not use the affected portion of the upper limb and this is known as non-use (Raghavan 2015, pp. 599). Generally non-use may result due to paralysis and weakness or sensory loss. However, as the time progress, this non-use gradually becomes a habit and during the course of time, this habit gets transformed into permanent physiological change and is termed as learned non-use. Here in learned non-use, the individual is unable to move to incorporate functional activities with the particular part of the body even though they are now physically fit to mover it (Raghavan 2015, pp. 599). However, in this care, though the patient is participating in the therapy plan, he is anxious to see some positive changes. When he is unable to view the same, he is getting fr ustrated and is gradually losing hope on the treatment. Under this circumstance, therapy plan needs to be re-designed in order to suit the patient care needs (Australian Commission on Safety and Quality in Healthcare 2011, pp. 8-9). The redesigning must be done ready accessibility of the health information (Australian Commission on Safety and Quality in Healthcare 2011, pp. 8-9). If the patients is provided with the medical data of his course of improvement and is made to understand that though he is unable to manually experience the change in his hand movements but the spasticity of the hand is actually improving via taking reference to the medical records, his level of participation in the therapy will increase (Barry and Edgman-Levitan 2012, pp. 780-781). The elements in the care environment that support PCC must be modified like appropriate staff still mix along with the observance of the transformational leadership promoting the development of the effective nurse team who work under the unique traits of shared power and motivation and innovation (Lawrence and Kinn 2012, pp.295-326). This innovation will bring change in the patients approach towards the monotonous therapy and shift in the nurse roster will improvise change in the nursing care skills communication approach that will help the patient to motivate and increase in the therapy participation (Chaudoir, Dugan and Barr 2013, p.22). Apart from the nursing care centred innovation, the organisation must also come forward in order to make further improvement in the PCC (Australian Commission on Safety and Quality in Healthcare 2011, pp. 8-9). In this regard, it will be the duty of the organisation officials to make positive approach towards the quality improvement. Here quality improvement can be achieved via taking feedback from the patients care experience along with clinical and operational data (Aiken et al. 2012, pp. 2012). All these data will act in collaboration to improvise the action plans. Li ke if the patient is anxious or failing to see any positive results, it is the duty of the organisational bodies to make refinement in the process of the exercise plan via working in sync with the healthcare professionals. Recommendation for the area of improvement As per my understanding about the PCC care, it is the duty of the registered nurses to place the patients need and interests at the core of their works. However, environmental attributes like inappropriate staff mix skills, lack of adequate funding or high treatment cost and focus on disease based model or evidence based approach on the therapy plan creates barrier towards the optimal implementation of the PCC (Australian College of Nursing 2014, p. 01). I also believe that the most effective ways to promote patient experience is to improvise the patient-centred consultation styles (Wyer et al. 2014, pp. 881-889). The change in the consultation styles can be achieved via proper communication training among the healthcare professionals and via taking periodic patients feedback through surveys performed in group or interviews taken individually. Strengthening of patient consultation styles will help to cast a positive impact on the patients knowledge thus facilitating informed decision making and active participation in the therapy plan. In this ground I would like to specially highlight the communication training of the healthcare professionals (Australian Commission on Safety and Quality in Healthcare 2010, pp. 26-27). Proper communication skills will help the nurses to communicate information about the therapy plan and medicines used to process of disease treatment. This will help to improve the patients knowledge and understanding about the disease prognosis and thereby increasing the level of participation while staying motivated (Pinto et al. 2012, pp. 77-78). Moreover, this understanding increases patients confidence to undertake necessary actions in relation to health. The impact of patient knowledge and informed decision making increases further, when proper educational material comes in addition to verbal information of nurses. I have also highlighted patients survey towards the process of effective application of PCC. While conducting this interview I have understood that one-to-one communication with the patient helps to understand the loopholes of the therapy plan and thus making provision for the quality improvements in the therapy plan. However, patient feedback surveys need to properly planned and carefully implemented and must only be performed after taking active consent from the patient (Manary et al. 2013, pp. 201-203). Lastly I would like to recommend user centred design and redesign which is popular both in US and UK. The aim of this design is to improvise the physical care environment in order to improve patients experience of care. The user centred design is based on the principles of environmental psychology which gives preference to the spatial design towards promoting patients well-being and experience (Australian Commission on Safety and Quality in Healthcare 2010, pp. 26-27). Proposed theoretical framework of PCC from the survey Thus from the above essay it can be concluded that PCC is an internationally acclaimed approach of promoting quality health care. In PCC, care is respectful and responsive to individual preference of the patients values and needs while ensuring the patients values is taken into consideration through clinical decision making. The prime approach that must be undertaken to modify PCC include improvising communication styles of the healthcare professionals, conducting proper surveys to understand the patients experience and user catered design. Moreover, the interview conducted also highlights the need of proper counselling of the patients in order to increase their participation in the therapy. References Aiken, L.H., Sermeus, W., Van den Heede, K., Sloane, D.M., Busse, R., McKee, M., Bruyneel, L., Rafferty, A.M., Griffiths, P., Moreno-Casbas, M.T. and Tishelman, C., 2012. Patient safety, satisfaction, and quality of hospital care: cross sectional surveys of nurses and patients in 12 countries in Europe and the United States.Bmj,344, p.e1717. Australian College of Nursing (ACN) 2014, Person-centred Care: Position Statement, Victoria, November, viewed 23 January 2018 https://www.acn.edu.au/sites/default/files/advocacy/submissions/PS_Person-centered_Care_C2.pdf Australian Commission on Safety and Quality in Healthcare 2011, Patient centred care, Improving quality and safety through partnership with patients and consumers. viewed 23 January 2018 https://www.safetyandquality.gov.au/wp-content/uploads/2012/03/PCC_Paper_August.pdf Australian Commission on Safety and Quality in Healthcare, 2010. Patient-Centred Care: Improving Quality And Safety By Focusing Care On Patients And Consumers. September, viewed 23 January 2018. https://www.safetyandquality.gov.au/wp-content/uploads/2012/03/PCC_Paper_August.pdf Barry, M.J. and Edgman-Levitan, S., 2012. Shared decision makingthe pinnacle of patient-centered care.New England Journal of Medicine,366(9), pp.780-781. Chaudoir, S.R., Dugan, A.G. and Barr, C.H., 2013. Measuring factors affecting implementation of health innovations: a systematic review of structural, organizational, provider, patient, and innovation level measures.Implementation Science,8(1), p.22. Faith, K.E., 2015. Addressing issues of autonomy and beneficence in the treatment of eating disorders.National Eating Disorder Information Centre,6, pp.1-6. Gerling, K.M., Miller, M., Mandryk, R.L., Birk, M.V. and Smeddinck, J.D., 2014, April. Effects of balancing for physical abilities on player performance, experience and self-esteem in exergames. InProceedings of the 32nd annual ACM conference on Human factors in computing systems(pp. 2201-2210). ACM. Kitson, A., Marshall, A., Bassett, K. and Zeitz, K., 2013. What are the core elements of patient?centred care? A narrative review and synthesis of the literature from health policy, medicine and nursing.Journal of advanced nursing,69(1), pp.4-15. Lawrence, M. and Kinn, S., 2012. Defining and measuring patient?centred care: an example from a mixed?methods systematic review of the stroke literature.Health Expectations,15(3), pp.295-326. Manary, M.P., Boulding, W., Staelin, R. and Glickman, S.W., 2013. The patient experience and health outcomes.New England Journal of Medicine,368(3), pp.201-203. Mawere, M., 2012. Critical reflections on the principle of beneficence in biomedicine.Pan African Medical Journal,11(1). Mezzich, J. and Miles, A., 2011. The third Geneva Conference on Person-Centered Medicine.International Journal of Person Centered Medicine,1(1), pp.6-9. Morris, R. and Morris, P., 2012. Participants experiences of hospital-based peer support groups for stroke patients and carers.Disability and rehabilitation,34(4), pp.347-354. Peabody, F.W., 2015. The care of the patient.Jama,313(18), pp.1868-1868. Pinto, R.Z., Ferreira, M.L., Oliveira, V.C., Franco, M.R., Adams, R., Maher, C.G. and Ferreira, P.H., 2012. Patient-centred communication is associated with positive therapeutic alliance: a systematic review.Journal of physiotherapy,58(2), pp.77-87. Quill, T.E. and Holloway, R.G., 2012. Evidence, preferences, recommendationsfinding the right balance in patient care.Obstetrical Gynecological Survey,67(9), pp.541-543. Raghavan, P., 2015. Upper limb motor impairment after stroke.Physical Medicine and Rehabilitation Clinics,26(4), pp.599 Storm, M. and Edwards, A., 2013. Models of user involvement in the mental health context: intentions and implementation challenges.Psychiatric Quarterly,84(3), pp.313-327. Wyer, P.C., Alves Silva, S., Post, S.G. and Quinlan, P., 2014. Relationship?centred care: antidote, guidepost or blind alley? The epistemology of 21st century health care.Journal of evaluation in clinical practice,20(6), pp.881-889.